Get to know the authors, before they introduce you to the world of professional photography as it exists today. This module is an extensive look at the equipment you will use, covering cameras, how they function and when to take advantage of the broad range of lenses available to you.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAPHI312 – Capture photographic images
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
Units Covered
Equipment Requirements
Module Exercises & Activities
Introduction
Additional Coursework
Self-Directed Study
Helpful Documents
Glossary
Student Handbook
Introduction to the Professional Photography Course
About the Authors
George Seper
Yvette Worboys
Julian Watt
The Still Image
The Optical Process
The Digital Camera
Camera Overview
Amateur Cameras
Smartphone Cameras
Computational Photography & AI
Drones
Point-and-Shoot Cameras
Micro Four Thirds Cameras
Bridge and Superzoom Cameras
Enthusiast vs Pro Cameras
Mirrorless or CSC Cameras
The DSLR
Recent Camera Developments
Which Camera Should I Buy?
Camera Features
Service and Accessories
End-Usage
Parts of a Camera
Camera Body
Digital Sensor
Lens
Shutter
Memory Card
Important Features of the Modern Camera
Megapixels
Sensor Size
Frames Per Second (FPS)
ISO
Colour Histograms
Recommendations Regarding Cameras
Some General Observations on Cameras
The Pro Camera
The Small Format Camera
The DSLR Camera
The Rangefinder Camera
A Friendly Caution
Recent Developments in Small Format Cameras
The Medium Format Camera
Small & Medium Format DSLR Features
Interchangeable Lenses
Adjustable ISO
Integrated Light Meters
Mirror Locking
Self-Timer
Digital Image Capture
Digital Sensors
CCD & CMOS Compared
In-Camera Controls & What to do With Them
RAW
Adobe 1998 RGB
sRGB
Greyscale
Saturation, Contrast & Sharpening
Lenses
Uncovering the Lens
Lens Overview
The Science of Lenses
Focus
Focal Length
Aperture
Angle of View
Lens Types
The Normal Lens
Telephoto Lenses
Wide-Angle Lenses
Speciality Lenses & Attachments
Macro Lenses
Extension Rings, Tubes & Bellows
Zoom Lenses
Reflex Lenses
Tilt-Shift Lenses
Lens Faults & Flaws
Spherical Aberration
Chromatic Aberration
Barrel & Pincushion Distortion
Flare & Vignetting
Advanced Features of Modern Lenses
Multi-Coating
Autofocus (AF)
Image Stabilisation (IS) or Vibration Reduction (VR)
Filters
Polarising Filters
Neutral Density (ND) Filters
Taking Care of Your Equipment
Lenses
Cameras
Safe Working Practices
Safe Work Australia
Sitting Correctly for Good Posture & Health
Practical Lens Choices
Food Photography
Fashion Photography
Portrait & Beauty Photography
Architecture & Interior Photography
Travel Photography
Sport & Wildlife Photography
Wedding Photography
Assignment 1
Learn how to control your camera and capture the images you have always imagined. You will learn all aspects of correct camera handling including an in-depth understanding of the settings on your camera and how to control the exposure to achieve the results you want, when you want, every time.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAACD522 – Work with photomedia in creative practice
CUAPHI312 – Capture photographic images
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
Units Covered
Visual Diary
The Exposure Triangle
In-Camera Light Meters
Digital Histograms
Reading a Histogram
Clipping
Average Reflective Metering
Scenario 1: Light Scenes
Scenario 2: Dark Scenes
Shutters & Aperture
Shutter Types
Focal Plane Shutters
Leaf Shutter
Exposure Stops
Shutter Speed Stops
Aperture Stops
F/Stop Values
The Advantage of Using F/Stops
Full & Third Stop Reference Table
Relationships & Depth of Field
What is Depth of Field?
Depth of Field (DOF) Overview
Circles of Confusion
Perceiving Sharpness
Sharpness
Depth of Field (DOF) Scale
Hyperfocal Distance
DOF Preview Button
DOF Preview & DSLR Cameras
DSLR Shooting Modes in Practice
Manual (M)
Aperture Priority (AV) or (A)
Shutter Priority (TV) or (S)
Program Mode (P)
Exposure Compensation
Digital ISO
Understanding ISO
Increasing Light Sensitivity
Digital Noise
High ISO, Contrast & Colour Distortion
Auto ISO
Putting it all Together
Previsualisation
Assignment 2
Quick and accurate post-production plays a very important role in the photography workflow. This module explores in depth the use of post-production programs focusing on Adobe Lightroom and Adobe Photoshop. This will give the student a comprehensive experience on how to use and apply these programs in a professional manner and as part of their workflow. This module also focuses on digital art and expanding the student’s knowledge of current industry practice.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAPHI523 – Employ colour management in a digital imaging workplace
CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
Units Covered
Visual Diary
Post-Production Introduction
Capture & Editing Software
Capture One Software
Adobe Photoshop (Ps)
Adobe Lightroom (Lr)
Exposure Software
Other Image Editing & Retouching Tools
The Interesting Issue of DPI & PPI
Image File Size: How Big is Big Enough?
Computers & Monitors
Data Storage
Digital Video Disc
External Hard Drives
Raid Arrays
Solid State Drives
The Future of File Storage
Future Proofing Your Files
Backing Up Your Photographs
The Graphics Tablet
Post-Production
Why Post-Production?
Why Lightroom?
Creative Cloud Overview
Quick Tip: Updates for Adobe Creative Clouds Apps
Lightroom Classic System Requirements
Lightroom Help
Adobe Lightroom
Lightroom Classic vs Lightroom CC
Lightroom Classic vs Photoshop CC
Lightroom Keyboard Shortcuts
Introduction to Lightroom
Setting Up Your File Structure
An Overview of the Lightroom Interface
Library
Develop
Map
Book
Slideshow
Web
Setting Up Your Catalog, Importing Images & Collections
Step 1: Creating a New Catalog
Step 2: Setting Up Your Catalog Settings
Step 3: Setting Up Your Preferences
Step 4: Store Presets With This Catalog
Step 5: Identity Plate Setup
Step 5: Importing Your Images
Setting Up Folders in Lightroom
Collections
Quick Collections
Creating a Collection
Creating a Target Collection
Smart Collection
Library Module & Viewing
Finding Your Way Around
Understanding the Panels
Grid View
Compare Mode
Loupe Mode
Survey View
Lights Out Mode
Stacking
Quick Develop
Virtual Copies
Before and After View
Library Module, Metadata & Intro To Tools And Adjustments
Metadata & Metadata Templates
Rating, Flag, & Label Options
Flags
Labels
Filter Bar
Searchable Text Filter
Keyword Basics
Keyword Sets
Keyword List
Titles and Captions
Develop Module: Tools & Adjustments
Snapshots
History
Histogram
Retouching Tool Strip
Crop & Straighten – How to Crop Images to Specified Size and Straighten Images
Spot Removal, Right Click & Edit in Photoshop Using the Same Tools
Red Eye Correction Tool
Gradient Adjustment
Radial Filter
Colour Controls
White Balance & Eyedropper Tool
Tone Control
Greyscale
Presets
Creating Your Own Preset In Lightroom
Develop Module: Advanced Adjustments
The Adjustment Brush Tool
Dodge & Burn
Portrait Retouching
Masking Tools
Advanced Greyscale
Colour Grading / Split Toning & Cross Processing
Sharpening
Noise Reduction
Lens Corrections
Lens Vignette & Grain
Transform Tool
Using Auto
Calibration
Workflow
Batch Processing in Lightroom & Speeding Up Your Workflow
Copy & Paste
Match Total Exposures
Exporting Images (Output Files)
Exporting for Print
Exporting for Web Images & Watermarks for Use in Web Images
Slideshows, Web and Print Modules & Web and Print Output
Slideshow Module
Print Module
Proof Sheets
Printing Packages
Web Module
Web Galleries
Transitioning Between Lightroom and Photoshop
Photo Merge
Working with Photoshop
Adobe Photoshop for Photographers
Photoshop Toolbox
Camera RAW Image Adjustment Basics
Camera Raw Tools
Photoshop’s Densitometer
Selections in Photoshop
Quick Masking
Layers
Adjustment Layers
Layer Masks
Retouching
Sharpening
Unsharp Mask (USM)
Traps for Young Players
One Sharpening Methodology
Selective Sharpening
HDR for High Contrast Scenes
Interpolation
Digital Art
Assignment 3
In this module, we will be learning about light, the characteristics of light and how we, as photographers, harness the characteristics of light to good effect in our photographs. The ability to light our subjects well provides us with a unique selling proposition in our professional practice.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAPHI312 – Capture photographic images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques
Units Covered
Visual Diary
Introduction
Light & Its Characteristics
About Light
The Properties of Light
Intensity
Colour
Contrast
Hard Versus Soft
Direction
Reflected Light
The Angle of Incidence
Specular or Direct Reflection
Diffuse Reflection
The Inverse Square Law
Natural Light
Love Daylight
Sunlight
Natural Light Phenomena
Magic Hour
Blue Hour
Moonlight and Starlight
Aurora
Shooting Using Available Light Outdoors
Magic Hour
High Noon Shootout
Fill-In Flash
Artificial Light
Studio Flash
Exposure
Continuous Lights
Hot Lights – Tungsten Lighting
Cool Lights – Fluorescent & LED Lighting
Fluorescent Lights
LED Lights
The Safe Use of Lighting Equipment
How We Use Light
Lighting Techniques
Light Shapers
Light & Shape
Lighting Ratios
Balancing Flash & Ambient Light
Ambient Light
Scrims
Reflectors
Whatever’s Available
Flash Duration
Lighting Glossary
Assignment 4
In this module, we will explore a range of historical and contemporary sources of light. You will examine the theories of light and how you can prepare to shoot for a range of lighting techniques and situations. You will explore lighting with a range of subjects in both interior and exterior locations. You will then produce a series of photo images using appropriate lighting techniques and technologies to create an emotional response to the viewer. You will learn how to identify future work directions in the contemporary industry and how to respond to the changes this creates.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAACD522 – Work with photomedia in creative practice
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
Units Covered
Visual Diary
Introduction
Lighting Equipment
Speedlights
Studio Flash
Floor Packs
Monobloc Heads
Flash Accessories
Hard
Soft Light Shapers
Transmitters
Lighting People
Photographing People
Portraiture
The Basics
Face Shapes
Symmetry
Lighting for Facial Features
Basic Lighting Positions
Broad
Short
Split Lighting
Butterfly Lighting
High-Key Low-Key
High-Key
Low-Key
Silhouette
Lighting Full-Length & Groups
Lighting a ¾ and Full-Length Portrait
Lighting a Group
Dramatic Lighting
Rembrandt
Badger/Krupps Lighting
Lighting Products
Product Photography vs Still Life
Shiny Objects
Dark Field
Light Field
Lighting Locations
Working with Locations
Using Colour
Production Planning
Conceptualising
Shot Planning
The Shoot
The Wrap-Up
Assignment 5
In this module, you will learn the advanced techniques of correct colour management. Colour management encompasses areas of capture, display and output in the imaging workflow and evaluates correct management of these spaces. We will identify and select appropriate calibration devices to create profiles for your system. You will then review this impact on your workflow and amend any areas that need consideration.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAPHI523 – Employ colour management in a digital imaging workplace
CUAACD522 – Work with photomedia in a practice
CUAIND412 – Provide freelance services
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI536 – Provide photographic portrait services
Units Covered
Visual Diary
Introducing Colour
The Colour Spectrum
Colour Temperature
Early Colour Theory Development
Maxwell’s Triangle & Modern Colour Theory
Colour Spaces
Additive & Subtractive Colour Systems
The CIE & LAB Colour
Managing Colour & Digital White Balance
Custom White Balance
A Colour Reality Check
Seeing Like a Camera
Colour Perception
How Do You See Colour?
Adobe Colour Wheel
Colour Management In-Camera
Adobe RGB (1998)
sRGB
ProPhoto RGB
Grey Spaces
Dynamic Range
Calibrating Your Camera
Using Your Data Colour Checker or X-Rite Colour Checker
Colour Management Monitors
The Calibration Device
Calibrating Your Monitor
Your Workspace
Work In RGB
Gamma
Gamut
Gamut Warnings
The CMYK Colour Space
Bit Depth
Colour Channels in Photoshop
Colour Management ICC Profiles & Rendering Intents
Output Devices & Resolution Requirements
Photo Quality Inkjet Printers
Offset Printing Press
Lines Per Inch & DPI Conversions
The Professional Print Lab
The Web
Dot Gain
File Formats for Digital Imaging & Printing
Camera RAW
DNG
JPEG
Print-Bound Images
PSD Photoshop’s Default File Format
TIFF
EPS
GIF
JPEG 2000
Other Random File Formats
Working With 16-Bit Files
Converting 8-Bit Images to 16-Bit
16-Bit Editing
Do Your Prints Look Like the Screen Image?
Soft Proofing
Professional Labs and File Preparation
Pixel Perfect – Soft Proofing
Printing on a Photo Printer
A Final Word
Assignment 6
In this module, you will identify current trends that impact photo imaging and evaluate how these trends can influence your professional practice. You will identify business opportunities associated with these trends and develop entrepreneurial strategies to develop within the marketplace. You will then focus on relevant employment opportunities within industry and maintain industry contacts. You will produce material about the services you provide and promote your business across a range of media outlets and online platforms. You will establish a clear and concise agreement with a client and agree on fees, schedules and expenses.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist
Units Covered
Visual Diary
Introduction
Business Planning
Photography as a Business
Hobby or Business
Planning
Business Plans
5-Year Goal Plan
SWOT Analysis
Exploit Strengths
Reduce Weaknesses
Seize Opportunities
Diminish Threats
Profit vs Loss
Cost of Doing Business & Fees
Return on Equity
Rule of Thirds
Evaluating Opportunities
Will I Love It?
Do You Have the Capability?
Is There a Market?
Are There Existing Relationships?
What is the Financial Potential?
What are the Challenges?
Is the Answer No?
Evaluating Commercial Risk
External Risk
Internal Risk
Assessing Risk
Probability
Impact
Risk Mitigation
Cost Management
Debt
Return on Investment
Profit Margin
Buy vs Rent
Business Setup
Setting up a Business
Structure
Sole Trader
Company
Partnerships
Trusts
Business Names & ABN
Domain Names & Email
Insurances
Customers
Finding & Retaining Customers
CRM
Networking
Industry Bodies
Identify New Business Opportunities
Target a New Client Base
Revenue Streams
Marketing
Branding
Reputation
Marketing Strategy
Direct Marketing
Social Media
Content Marketing
Email Campaigns
Contracts
Contracts
Terms of Trade
Pricing
Copyright
Location Permits, Model & Property Releases
Price Lists, Estimates & Invoices
Negotiating
Attitude
Successful Negotiation
Blake Discher’s Negotiating Quick Tips
Debt Management
Professional Advisors
Financial Management
Software
Tax and GST
Superannuation
Record-Keeping
Professional Development
Competitions
Assignment 7
Visual communication is part of our everyday lives – we see it online, on the TV and in our geographical locations. The effective use of communicating visually is complex and requires the creative to correctly interpret a brief, develop conceptual ideas around the brief, be able to critique the idea, and interpret the mode of delivery for the audience. In this module, you will learn how to determine your intent of visual communication specific to your target audience for photo images.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAPHI523 – Employ colour management in a digital imaging workplace
CUADIG518 – Refine digital art techniques
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist
Units Covered
Visual Diary
What is Visual Communication?
Advantages of Visual Communication
Disadvantages of Visual Communication
Styles of Communication
Elements of Design
Line
Line Character
Line Within Images
Shape and Form
Shape Within Images
Lighting for Shape
Implied Shape
Shape in Images
Tone
The Role of Tone in Composition
Controlling Tone Range
Tone in Images
Texture
Texture in Photographs
Volume
How to Create Volume in an Image
Ways of Representing Volume
Linear Perspective
Diminishing Perspective
Aerial Perspective
Tonal Perspective
Colour Perspective
Sharpness
Colour
Primary Colours
Secondary Colours
Complementary Colour
Analogous Colours
Monochrome Colours
Warm and Cool Colours
A Final Word on the Elements of Design
Principles of Composition
Centre of Interest & Dominance
Compound Centre of Interest
Isolating the Topic
Golden Ratio
Golden Mean & Rule of Thirds
Negative Space & Reverse Dominance
Balance
Formal Balance
Informal Balance
Unity
Contrast
Contrast of Mood
Rhythm
Rhythm Through Repetition
Interval Repetition
Gradation
Harmony
Discord
Elements and Principles - A Final Word
Visual Communication Used by the Masters
Garry Winogrand
Dorothea Lange
Henry Peach Robinson
Yousuf Karsh
Nan Goldin
Media & Visual Communication
Printed Media
Magazines (Printed)
Magazines (Online)
Social Media Advertising
Meaning & Context in Visual Communication
What is Content & What is Context?
Erik Johansson
Bill Diodato
Irving Penn
Aleksandra Kingo
Uwe Duettmann
Visual Communication Used in Propaganda
Robert Capa
Nick Ut
Eddie Adams
Kevin Carter
Malcolm Browne
Jeff Widener
A Final Word
Assignment 8
In this module, you will examine traditional and contemporary ways that photomedia is used. You will identify appropriate digital, traditional and contemporary methods that can be applied to photomedia projects. You will develop a body of work using research as an underpinning requirement. You will achieve different effects and results within your photography practice and refine your ideas through a process of experimentation. You will review your work and finalise the images while applying safe work practices. Your final project for this module will be a body of work encompassing your research and experimentation that will inform your final images.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUADIG518 – Refine digital art techniques
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist
Units Covered
Visual Diary
Think Creatively
Research Contemporary Photography Sources
Research Historical Creative Photography
Timeline of Photography
The Genius of Photography
Traditional Process in Modern Creative Practice
Tim Gibbs
David Hockney
Craig Tuffin
Stephen McNally
Adrian Cook
Conceptualising the Potential of Photomedia in Your Own Work
Interview with George Byrne
Experimenting with Photomedia in Your Own Work
How a Body of Work Evolves
Experimenting Digitally
Tools of the Trade
New Technology: AI, CGI, Computational Photography
AI (Artificial Intelligence or Machine Learning)
CGI (Computer Generated Images)
Computational Photography
Developing Ideas From Experimentation
Experiment with Tools
Refine Ideas Through a Process of Experimentation
Double Exposure
Cinemagraphs
Timelapse Photography
New Editing Software Solutions
Review Work in Progress
Evaluate Finished Work for Intended Purpose
Plan & Organise the Production of Creative Work
Steps in a Process
Planning & Collaboration Tools
Set Up or Gain Access to an Appropriate Workspace
Develop a Realistic Timeframe for the Production of Work
Evaluate & Respond to Project Constraints
Monitor Project Workflow Against the Plan
Working with a Team
Budgeting
Intellectual Property Considerations
Principles & Rules of Copyright
Moral Rights
Copyright Resources
Create & Present a Body of Work
What is a Body of Work?
How to Create a Body of Work
Create & Present a Body of Work & a Portfolio
Soft Copy Portfolio
Hard Copy Portfolio
Books
Website Portfolio
Develop Your Own Presentation Style
Document Your Work from Initial Ideas to Project Completion
Evaluate Your Work
Review Work in Progress Against Personal, Professional & Artistic Objectives
Responding to Constructive Feedback
Objectively Evaluate Your Own Work
Video Resources
A Final Word
Assignment 9
In this module, we will explore how to interpret a commercial photography brief. You will learn how to research styles and conceptualise aesthetic approaches to specific job requirements. You will learn how to prepare job estimates and how to apply a creative fee for your time and effort. You will prepare terms and conditions, budgets, quotes on shooting (against your initial estimate), make an agreement and complete your contract. We will investigate codes of practice, licensing and permit requirements for commercial shoots. Then, you will apply this knowledge to the stock photography industry and create a body of work for a stock agency.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAPHI523 – Employ colour management in a digital imaging workplace
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist
Units Covered
Visual Diary
Introduction
Genres
Product
Product Photography for Advertising
E-Commerce
In Context
Corporate
Portraiture
Events
Social Media
Annual Reports
Time-Lapse
Case Studies
Advertising
Architecture & Real Estate
Domestic Real Estate
Architectural
Portraiture
Domestic Portraiture
Specialist Genres
Portrait Workflow
Portrait styles
Copyright & Contracts
Working With Domestic Clients
Product Sales
Retouching
Corporate Portraiture
Headshots
Environmental Portraits
Retouching
Advertising & Editorial Portraiture
Advertising
Editorial
Media Photographers
Celebrities
Humour
Heroic
Animals
Pre-Production
Photographer’s Treatments
Mood Boards
Production Scheduling
Call Sheets
Equipment Lists
The Shoot
Studio
Shooting Tethered
Location
WHS
WHS In the Digital Age
Time Management
BTS
Post-Production
Ingestion
File Processing
Batch Processing
Proof Delivery
Retouching
File Delivery
Digital Asset Management
DAM What & Why
Hazards
Hardware Failure
Human Error
Software Corruption
Computer Malware & Hacking
Natural Disasters
Workflow
Backup Strategies
Backup Software
Recovery Software
Hardware Solutions
Archiving
Assignment 10
In this module, you will be developing your own ideas and studying the work of others to stimulate your own conceptual and technical skills and consider intellectual property implications. You will explore and use technology to expand your own practice, identify industry networks and events to generate work opportunities, and promote yourself as an artist. This will include considerations for an exhibition and all associated promotional material, artist statements and PR requirements. You will investigate and present a body of work using a range of visual communication modes and media to engage a target audience of your choosing and seek to evaluate how this theory impacts your own creative practice.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUADIG518 – Refine digital art techniques
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI403 – Enhance, manipulate and output photo images
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI531 – Apply visual communication theory to photo imaging practice
CUAPHI532 – Research and apply photo imaging trends and emerging technologies
CUAPHI533 – Explore and apply photo lighting techniques
CUAPHI536 – Provide photographic portrait services
CUAPHI537 – Produce media photo images
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist
Units Covered
Visual Diary
Introduction
Selecting a Speciality Area
Fashion & Beauty
Portraiture
Weddings & Family
Nudes, Boudoir & Glamour
Photojournalism
Landscapes, Travel & Resort
Food
Product & Still Life
Architecture & Interiors
Art Photography
Industrial & Corporate
Cars
Real Estate & Drones
The Photographer’s Assistant
Plan Strategies to Improve Your Practice
Continuing Education
Identify Opportunities for Growth
Finding a Mentor
Opportunities for Growth Through Networking
Trade Shows
Industry Conferences
Unforeseen Opportunities
Peer Groups
Volunteering
Develop Your Own Style
Evaluate Your Work
Pursue Work Opportunities
Artist Statement
Curriculum Vitae
Resumes
The Freelance Resume
Resume Objective
Education
Work Experience
Skills
Achievements
Promotional Material
Press Releases
A Final Word
Assignment 11
In this module, you will be building your final body of work as a portfolio in your area of interest. You will combine everything you have learned so far to create an industry standard series of images. You will consider your target audience for this body of work and a variety of means of displaying your images online. This will include a website and social media considerations. You will investigate how visual communication engages your target audience and how you will apply visual communication theories to your photo images. You will explore presentation layouts for your portfolio and consult with relevant people when developing these layout options. You will develop your presentation concept using critical thinking skills. You will refine how the presentation will work and explore the production budget, time frames and workflow plans while considering the objectives and copyright requirements. You may need to address technical challenges that arise during this process. You will then present your own creative work that stylistically suits your genre and seek feedback on your body of work. You will also develop systems to identify to future presentations and business opportunities.
Units covered in this module:
Note: This list is not indicative of unit completion, as most of our units are taught (in parts) across most of our modules.
CUAACD522 – Work with photomedia in creative practice
CUADIG415 – Produce innovative digital images
CUAIND412 – Provide freelance services
CUAPHI312 – Capture photographic images
CUAIND411 – Extend expertise in specialist creative fields
CUAPHI521 – Make illustrative photo images for publication and display
CUAPHI535 – Produce commercial photo images
CUAPHI536 – Provide photographic portrait services
CUAPPR511 – Realise a body of creative work
CUAPPR414 – Develop self as artist
Units Covered
Visual Diary
Introduction
Where do you want to pitch your business?
What do you want to do?
Where and How to Pitch
Presentation Options
Audience
Portfolio boxes
Custom Portfolio Books
Printed Books
Online Options
Design
The Importance of Design
Researching Competitors
Your Corporate Identity
Your Style
Your Values
Your Target Market
Visual Style Guide
Layout
DIY Design
Outsourced Design
Bidding Sites
Contra-deals
Design Students
Budget Implications
Copyright Implications
Design Implementation
Scheduling
Budget
Image Selection
Image Layout
Image Flow
Proofing
Feedback
Industry Professionals
Mentors
Experienced Clients
Peers
Copyright Protection & Clearances
Presentation
Create Presentations
Present Work
Wedding and Portrait Photographer
Advertising, Commercial and Editorial Photographer
Fine Art and Décor
Seek Feedback
Evaluate Presentation
Finalise Presentation
Assignment 12
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